> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clarasdr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversation workflows

> Configure how Clara engages, qualifies, and books inbound buyer conversations.

Conversation workflows define what happens during and after a buyer conversation: how Clara engages, what she collects, where leads route, and when meetings get booked.

## What you can configure

| Workflow element      | Controls                                                              |
| --------------------- | --------------------------------------------------------------------- |
| Qualification flow    | Which questions Clara asks and in what order                          |
| Meeting booking rules | Which leads get offered a meeting, and on which calendar              |
| CRM synchronization   | When records are created and updated                                  |
| Completion actions    | What fires when a conversation ends - webhooks, CRM sync, transcripts |

## Workflow lifecycle

<Steps>
  <Step title="Visitor initiates">
    The buyer lands on your site and Clara engages.
  </Step>

  <Step title="Qualification runs">
    Clara evaluates intent and works through your qualifying questions.
  </Step>

  <Step title="Responses are collected">
    Every answer is logged with full detail against the lead.
  </Step>

  <Step title="Records are updated">
    CRM records are created or enriched with the conversation and qualification data.
  </Step>

  <Step title="Next action fires">
    A meeting is booked or the lead routes to a rep.
  </Step>
</Steps>

## Downstream automation

Every workflow stage emits events your systems can consume. Route them through [webhooks](/docs/operations/webhooks-events) to Zapier, n8n, Make, or your own services - see [Automation](/docs/integrations/automation).