> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clarasdr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead qualification

> How Clara qualifies inbound leads in real time - lead capture, routing, and CRM-connected sales handoff.

Clara qualifies every inbound buyer conversation against your sales framework and  sync qualified opportunities with your team - with full context attached.

## How qualification runs

<Steps>
  <Step title="Clara engages">
    The visitor arrives and Clara starts the conversation.
  </Step>

  <Step title="Questions are asked">
    Clara works through your qualifying questions - preset or custom - woven naturally into the conversation.
  </Step>

  <Step title="Qualification is decided">
    Responses are evaluated against your framework to decide whether the lead qualifies.
  </Step>

  <Step title="Records are enriched">
    CRM records update with qualification status, answers, and the full transcript.
  </Step>
</Steps>

## Lead capture

Lead capture is how Clara turns conversations into contacts. Two optional settings control it: when Clara asks for lead details, and which fields she collects.

### Lead capture mode

Choose when Clara asks for lead details:

| Mode                    | When Clara asks                  |
| ----------------------- | -------------------------------- |
| **None**                | Lead capture is off              |
| **End Call**            | When the conversation ends       |
| **Initial Interaction** | At the start of the conversation |
| **Meeting Booking**     | When a meeting is booked         |
| **After Qualification** | Once the lead qualifies          |

### Lead capture form

Define the fields Clara collects. **First name**, **Email address**, **Contact number**, and **Company** are ready-made starters, or add your own with **Add field**. Add at least one field to enable lead capture.

Captured leads appear under **Leads captured** in [Analytics & reporting](/docs/operations/analytics-reporting) and sync to your CRM - see [CRM integrations](/docs/integrations/crm).

## Measuring it

Track conversations, leads captured, and meetings booked in [Analytics & reporting](/docs/operations/analytics-reporting). Every event is also available via [webhooks](/docs/operations/webhooks-events) for custom pipelines.