> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clarasdr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Qualifying questions

> Choose BANT, MEDDIC, or CHAMP presets or build custom question sets - Clara asks them and logs every answer.

Qualifying questions are how Clara turns conversation into sales intelligence. Define a question set once; Clara asks it naturally during buyer conversations and logs every answer in full detail.

## Preset frameworks

Pick a preset and Clara starts with a proven qualification structure:

| Framework  | Questions it covers                                                                   | Best for                                             |
| ---------- | ------------------------------------------------------------------------------------- | ---------------------------------------------------- |
| **BANT**   | Budget, Authority, Need, Timeline                                                     | Fast, classic qualification for high-velocity sales  |
| **MEDDIC** | Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion | Complex enterprise deals with long cycles            |
| **CHAMP**  | Challenges, Authority, Money, Prioritization                                          | Challenge-first qualification for consultative sales |

## Custom question sets

Build your own set when your sales process needs specific answers:

1. In your workspace, open **Qualifying questions**.
2. Click **Create question set**.
3. Add each question - what Clara asks and what she's listening for.
4. Save and attach the set to your agent.

<Tip>
  Mix presets and custom: start from BANT, then add the two or three questions your reps always ask.
</Tip>

## How Clara asks

Clara doesn't interrogate - she converses. Qualifying questions are woven into the dialogue in context, adapted to what the buyer has already said, and asked at the right moment rather than in a rigid sequence.

## What gets logged

Every buyer conversation produces a complete qualification record:

| Logged detail        | Description                                       |
| -------------------- | ------------------------------------------------- |
| Questions asked      | The exact qualifying questions Clara asked        |
| Buyer answers        | Every response, captured verbatim                 |
| Framework stage      | Which qualification criteria passed or fell short |
| Conversation context | The surrounding transcript for every answer       |

The record syncs to your CRM and flows through `qualification.completed` webhook events - see [Webhooks & events](/docs/operations/webhooks-events).

## Where the data goes

* **CRM** - qualification status and details on the contact record: [CRM integrations](/docs/integrations/crm)
* **Analytics** - conversation, lead, and meeting metrics: [Analytics & reporting](/docs/operations/analytics-reporting)
* **Webhooks** - trigger workflows on qualification outcomes: [Webhooks & events](/docs/operations/webhooks-events)

## Next steps

<CardGroup cols={2}>
  <Card title="Meeting bookings" icon="calendar-check" href="/docs/sales/meeting-bookings">
    Send qualified buyers straight to your calendar.
  </Card>

  <Card title="Lead qualification" icon="chart-line" href="/docs/sales/lead-qualification">
    Qualification outcomes, stages, and the sales handoff.
  </Card>
</CardGroup>