Webhooks & events - ClaraSDR Documentation

Clara emits webhook events for everything your systems need to react to: qualification outcomes, routing decisions, booked meetings, and conversation completions. Subscribe once and build any downstream workflow.

Supported events

Event	Fires when
`conversation.started`	A buyer conversation begins
`conversation.completed`	A buyer conversation ends
`qualification.completed`	The qualification flow finishes with logged answers
`lead.qualified`	A lead passes qualification
`meeting.booked`	Clara books a meeting
`crm.sync.completed`	A CRM record sync completes

Payload example

Every event ships as a JSON POST with the conversation context attached:

{
  "event": "lead.qualified",
  "timestamp": "2026-05-14T09:24:00Z",
  "conversation_id": "cnv_8f3k2m",
  "lead": {
    "name": "Jordan Lee",
    "company": "Acme Corp",
    "email": "jordan@acme.example"
  },
  "qualification": {
    "framework": "BANT",
    "answers": [
      { "question": "What does your budget look like for this quarter?", "answer": "We have budget allocated for Q3." },
      { "question": "Who else is involved in this decision?", "answer": "Our CTO and procurement lead." }
    ]
  },
  "routing": {
    "team": "enterprise",
    "reason": "qualification_passed"
  }
}

The qualification payload includes every question and answer in full detail - see Qualifying questions for what’s logged.

Subscribing

Open Webhooks in your workspace.
Add your endpoint URL.
Select the events to subscribe to.
Save. Events POST immediately as they occur.

Verification

Sign requests so your endpoint can trust the source:

Requests include a signature header derived from your shared secret
Verify the signature before processing the payload
Respond with 2xx quickly; retry behavior applies to failed deliveries

Build against conversation.completed first - it’s the event most integrations start with, and the payload carries the full transcript.