Before you begin
- Admin access to your ClaraSDR workspace - get started at clarasdr.ai
- A website where you can add a script or React component
- Source material for training: pitch decks, product docs, FAQs, sales scripts
1. Create your AI SDR
Sign in to your Clara workspace and create a new agent:- Click Create Agent.
- Give Clara a name, for example
Website Clara. - Choose the look, the stock Clara avatar is a good default - see the avatar gallery.
- Fill in the behavior fields - Company Description, Goal, Tone, and Closing Behavior. Each accepts up to 1,000 characters and shapes how Clara speaks and represents your brand.
2. Train Clara on your product
Upload your material so Clara speaks your brand:1
Add a knowledge base
Upload pitch decks, product docs, and FAQs - or point Clara at your website. See Knowledge base.
2
Add a presentation deck
Upload a PDF or PPT so Clara can present relevant slides while she talks. See Visual presentations.
3. Set up qualifying questions
Pick a preset framework or build your own:- BANT - Budget, Authority, Need, Timeline
- MEDDIC - Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion
- CHAMP - Challenges, Authority, Money, Prioritization
4. Connect meeting booking
Give Clara somewhere to send qualified buyers:- Calendly, Cal.com, HubSpot Meetings, or Acuity - connect your existing scheduler
- Custom booking URL - bring any public booking page
5. Embed Clara on your website
Install the widget package:6. Watch her sell
Open your site, start a conversation, and confirm:- Clara engages and answers from your knowledge base.
- Qualifying questions are asked and logged with full detail.
- A qualified test lead lands on your booking calendar and in your CRM.
Next steps
Widget customization
Position, colors, branding, and suggested topics.
Conversation workflows
Routing and completion flows.